We’re a digital music marketing agency for Music and Entertainment brands.

Born in Nashville. Building brands around the world.

We are artists. We are coders. We’re designers, dreamers, and do-gooders. We’re your neighborhood office with a global reach, and we’re bigger superfans than your mom.

12South Music was founded in a living room with a simple goal in mind: help artists and brands grow on the web. We’ve spent the last 4 years growing our own brand out of that very same living room into offices on Nashville’s historic Music Row.

How did we do it? Through clean and simple designs, a vanguard approach to web technologies, and forward-thinking marketing strategies. We are redefining the way you “look at the numbers.” We are brand enthusiasts. We are “techies.” We combine the beauty of design with the direction of data and we’re here to help.

Let’s do this!

We Do

PHP Social Development WordPress Email Marketing Instagram Apps Design Javascript CSS3 HTML5 Twitter Interactive Node.JS Art Direction Mobile User Experience Analytics Video Strategy Facebook

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Our Team

Michael Shoup

Michael Shoup

Founder & CEO

Bobby Dirienzo

Bobby Dirienzo

Executive Vice President

Sarah Spencer

Sarah Spencer

Creative Director


Ian Noyes

Lead Developer


Stephen Smith



Nathan Phelps

Channel Account Manager



Chelsea White

Inbound Consultant




Plots / Schemes